Getting from winery or distillery to consumer is harder than ever. You need a brand that consistently communicates relevant authenticity, and you need the ability to get it in front of consumers when and where they want it. Making great product and awesome labels is required, but it is not enough.
That's where we come in... Some will tell you to forget managing wholesalers. We know that not only isn't really possible, it is not smart. The key is to know what they can and can't do, get them to do what they can well, and deliver the rest ourselves.
John Ormiston is a long time industry executive with for over 30 years of experience. He has worked for Gallo, Benziger, Brown Forman, and White Rock Distilleries. He has worked with many great brands through the years including Jack Daniels, Sonoma Cutrer and Korbel to name a few. He has significant experience in distributor management, national account management, and strategic planning. John resides in southern California, manages our West Cost sales and leads our national account team.
Tom Lynch started his career with Gallo Wine Company before moving to Benziger. In 1994, Tom created a digital marketing firm and over the ensuing 12 years developed brand strategies and marketing campaigns for companies including Kraft Foods, Mentos, Coca-Cola, Bloomin Brands and others. He began importing wines from South Africa and Argentina in 2006 before creating TEN26 Beverage Company. Tom resides in Atlanta, manages our East Coast sales and leads our clients' brand and marketing programs and planning.
Ashley Burnett Spent 20+ years as an executie with Young's Market wholesale in California. He is a highly accomplished executive with experience in sales, operations, P&L management, distribution strategy, marketing/strategic product positioning, technology development, acquisitions and strategic planning. Results driven, he is a no-nonsense, bottom-line oriented manager.
The Team consists of experts in local market sales and wholesale management, as well as marketers who manage the day-to-day details of your social media and other acquisition marketing for online sales.
Competitive analysis of brands, pricing, channels. Annual planning of sales, channels, markets, and production. Product mix, and ongoing brand development.
Set sales goals, manage sales P&L, manage sales and distribution channels, manage online marketing and sales, manage 3-tier wholesalers & key accounts
Brand alignment, brand execution, story and messaging across all consumer & trade touchpoints, site, social media, online sales, collateral, POS, PR/Trade reviews.